About the brand 

Cheeky was born in 1994, its main goal was to create a children’s apparel line which is practical, fun, and different from what existed in the market. They thought about a mother who likes to be fashionable not only with her own image, but also with her kids’. At the beginning, the main challenge was to impose a new kind of stores, where the client could find clothes, shoes, accessories, teddy bears and even a line of perfume adapted to each age segmentation. Cheeky managed to open stores in all the countries of Latin America, in some countries in Europe, and in The USA.